It’s time – time to run Project Zip Code! It’s a simple thing to do, but please do not let it slip through the cracks at the end of the year. Articulating precisely how many individuals are credit union members in a federal or state legislative district is a powerful thing, and it is an easy thing to do, if your credit union utilizes Project Zip Code. Most credit unions run this at the onset of each year, and by doing this it helps accurately portray the industry to legislators. The number of members in a district resonates significantly with legislators, and this program, while simple, provides a powerful data point.
In addition, it is a resource for credit unions to identify areas of membership for potential ideas for a branch, an ATM or targeted marketing campaigns. Project Zip Code zeros in on membership concentrations – all while doing so with no personally identifiable member data, whether it’s used for the credit union or to articulate the number of members to legislators. If your credit union does not run Project Zip Code, please do so today (access it here). And if you aren’t sure if your credit union is included in the numbers of credit union members across the state, we’ll be happy to share!
