Creating Influence
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Growing Grassroots: Long-Term Connections

The editions of Creating Influence often highlight how credit unions around the state engage with members of Congress or their state legislators, and this is an effort that is worthwhile to the entire industry. Why? Growing strong, long-term connections with legislators is vital to any Advocacy success and helps in illustrating what is needed for the industry in a positive, personal manner. And we say “long-term” for good reason – relationships are built on years of interactions, building trust and understanding over time. Think about your own personal relationships – they are built over time as well!

In the past two weeks we’ve been delighted to see some terrific examples of the long-term connections, looking back at the years of engagement and seeing the positive relationships built over time:

  • On October 3rd board members from Robins Financial Credit Union attended an in-district event for State Sen. Larry Walker (R-Perry) and Rep. Shaw Blackmon (R-Bonaire). This connection is just one in a long line of personal connections Robins Financial CU has cultivated with the legislators, with Robins Financial CU EVP Christina O’Brien serving as the treasurer for Rep. Blackmon from his first election to the Georgia House in 2015. Our thanks to the credit union for the strong connection, and for sharing their time at this local event!
  • On September 24th LSCU sat down with State Sen. Renee Untertman (R-Buford) in the district along with board member emeritus from Go Energy Financial Credit Union to discuss the state session, upcoming campaign season, and issues that arise. This relationship has grown over the years since her credit union meeting back in December 2014 that tackled discuss foreclosure-related issues with Associated Credit Union, Go Energy Financial Credit Union, LGE Community Credit Union, and Peach State Federal Credit Union. Strong, long-term connections such as this are positive regardless whether the person is in state or federal office (Sen. Unterman is one of several running for the open Congressional seat being vacated by U.S. Rep. Rob Woodall in 2020).

These meetings, and meetings just like them held throughout the year, help grow the advocacy influence of all credit unions. Please take advantage of the opportunities when they arise in your area!

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