A significant factor in successful credit union advocacy is having a broad understanding across the industry about the issues that impact credit unions, and what credit unions can do to shape them. Put simply, you need to know what the issues are that impact YOUR credit union, and how your credit union can make a difference. And gaining this important (and constantly changing) knowledge can be done through a variety of resources – adding team members to the Creating Influence distribution list, including advocacy-focused overviews in all-staff training days, engaging in Hike the Hills or Hikes at Home, and taking advantage of the wide variety of training resources in video and in print, as well as chapter-focused trainings.
The most recent chapter-focused training was on September 25th when the South Georgia Chapter injected their quarterly meeting with advocacy to create a broad perspective among credit unions on the top legislative issues for credit unions on the state level, and what the industry can to do help shape their future. The South GA Chapter delved into the bills addressed in the state Legislature, with an overview of the top 10 wins for credit unions (and the top 25 issues). Credit unions were provided the six tips to successfully advocating for issues, and what the industry does to help shape the bills that impact how you serve your members.
Earlier in the year the Augusta Chapter, the Chattahoochee Valley Chapter, the Coastal Empire Chapter, and the Mountain Empire Chapter held similarly advocacy-focused meetings, and the Augusta Chapter held a PAC-focused meeting in January to educate staff and board on the importance of being involved. Our thanks to all of these chapters for hosting advocacy-focused meetings; if your chapter is interested in pursuing an advocacy-focused meeting topic please reach out to GCUA and we will be happy to help.